ABOUT US

ABOUT US

Jory Sigesmund

President

BoardView was created back in 1988 after Jory traveled to Helsinki, Finland and viewed various forms of advertising in their main arena called the Ice Palace. Rink Board signs as well as signs in the seating area were featured in this rink. There was no advertising in the arenas in North America at that time. Several years after bringing this idea to the Toronto area the company started to flourish as it signed various Municipalities to participate in the program. BoardView was first to string multiple arenas together to offer to local and corporate clients. We were first to recognize the power of the internet and established a web site. We were the first company of its type to reproduce a photo on a rink board sign. We were the first company of its type to offer multi-year (3 year) contracts to its clients. We were first to guarantee our product and labour for three years unconditionally. We were first to attract corporate clients into the program. And we were first to offer Digital TV systems in the arenas.