Digital Advertising Network
This digital advertising network combines computers, the internet, television broadcast and display screens into a powerful, cost-effective, targeted, high impact advertising medium. Using the Internet from a centralized location, customized real time-sensitive information, video and advertising can be integrated with live television broadcast and delivered to a large network of plasma/LCD screens and televisions at any venue location in the world at any time.
This combination is part of a new, powerful and emerging medium. Its properties are unlike traditional and established media such as print, television or radio. Critical to the success of any implementation is the set of expertise drawn from various disciplines including marketing, advertising, project management, graphic arts, computers, broadcast engineering, internet and network management. For all but a few large businesses, this multi-disciplinary expertise requirement represents an implementation barrier.
The Venue Channel has developed an innovative business model to install at Canadian and International Airport Terminals, Sports Venues, Hotels, Franchise Restaurants and Hospitals. This advertising medium will be affordable to all businesses large or small. The Venue Channel offers its technical expertise, sales management, and graphic design solutions to businesses who wish to adopt this advertising technology medium for targeted communications.
From an advertiser's perspective, this technology offers exciting new opportunities for them to communicate more effectively. Advertisers can now manage this new medium using a business model similar to television. They now have another medium to deliver high impact targeted messages to audiences in real-time that automatically vary with time, season, geography, demographic or other promotional campaigns characteristics.
The Venue Channel's licensed software is used to create, schedule, manage, distribute and play media content on a network of display screens from a single server. The technology provides a reliable method to deliver cost-effective, high impact advertising that is integrated with live Television Network Broadcast.
The content management system includes a secure, personalized web-based Ad Approval System that can be accessed anywhere in the world using the internet. Advertisers and Media Buyers can log on and approve finished ads for distribution and playback. One of the unique features of the Ad Approval System is that Advertisers can view their ads running with full animation within the actual venue display screen environment.